Arif Saputra.

Entrepreneur | Software Engineer

I lead cross-functional teams to build scalable, user-centric SaaS products—guiding ideas from system architecture to successful market launch.

Arif Saputra

About

I am an Entrepreneur and Software Engineer dedicated to transforming innovative ideas into impactful digital products.

With deep technical roots in full-stack development, I specialize in guiding cross-functional teams through the entire product lifecycle—from ideation and system architecture to market launch.

I have successfully led the development of end-to-end B2B and SaaS solutions, ensuring that robust backend systems and intuitive UI/UX designs seamlessly integrate to align with strategic business goals. I am passionate about solving complex technical challenges, streamlining team workflows, and driving products to scale.

Beyond my engineering career, I am an entrepreneur dedicated to digital innovation. I founded and currently serve as CEO of

Selulosa logo
Selulosa, a digital technology company where we handle a diverse ecosystem of SaaS products, including
Fotoin logo
Fotoin, an AI-driven digital imaging platform,
Wator logo
Wator, a WhatsApp automation and AI communication solution,
Networth logo
Networth, a financial and wealth management SaaS, and
Hayaku logo
Hayaku, a multi-vertical point-of-sale (POS) system. Additionally, as a separate venture, I established
riffia logo
riffia, a creative custom apparel brand. You can learn more about our B2B services at selulosa.com.

Experience

  1. Founder & CEO

    Selulosa

    December 2025

    -

    Present

    • Led the strategy and end-to-end development of four core SaaS products (FotoIn, Wator, Networth, and Hayaku).

    • Translated B2B and MSME business requirements into scalable web, mobile, and automation architectures.

    • Managed cross-functional teams throughout the product lifecycle, from initial ideation to successful market launch.

    Business Strategy

    Product Vision

    Digital Innovation

    Brand Development

    B2B Services

  2. Full Stack Developer

    PT Fintek Digital Nusantara

    February 2025

    -

    Present

    • Engineered the Simpays digital payment ecosystem, including a marketing website, a B2B dashboard, and mobile applications successfully deployed to the App Store and Play Store.

    • Built Absen.me, integrating advanced device fingerprinting technology for highly secure user authentication.

    • Spearheaded the development and deployment of the PayuniX (v2) mobile app to the Google Play Store.

    • Developed Oktacloud, a robust Virtual Private Server (VPS) service application.

    ReactJS

    Typescript

    Node.js

    MongoDB

    Flutter

  3. Full Stack Developer

    Telkom Indonesia

    February 2024

    -

    July 2024

    • Developed a high-performance web application leveraging Next.js, TypeScript, and TailwindCSS.

    • Configured and managed AWS cloud infrastructure to ensure high availability and scalable deployment.

    • Integrated WordPress as a headless CMS for centralized and efficient content management.

    • Designed and implemented RESTful APIs to supply data for external Unity-based projects.

    NextJS

    Laravel

    TypeScript

    TailwindCSS

    AWS

    Prisma

    Route53

Learn More

Projects

  1. Wator

    Wator

    A WhatsApp automation and AI communication solution that helps businesses handle customer conversations efficiently.

    ReactJS

    Go

    Typescript

    PostgreSQL

  2. Networth

    Networth

    A financial and wealth management SaaS platform for tracking assets, investments, and financial growth.

    ReactJS

    Go

    Typescript

    PostgreSQL

  3. Simpays Mobile

    Simpays Mobile

    A dedicated school management application that empowers parents and students with integrated digital payment solutions for tuition fees, academic tracking, and real-time school notifications.

    Flutter

    Dart

    iOS

    Android

  4. Bengkel Koding

    Bengkel Koding

    A Learning Management System designed for the Bengkel Koding class, enabling seamless educational management.

    NextJS

    Laravel

    PHP

    Typescript

    TailwindCSS

    MySQL

View Full Project Archive

Looking for Professional B2B Services?

For custom web applications, mobile apps, company profiles, and digital imaging solutions, I provide dedicated B2B services through Selulosa.

View B2B Services
Contact Us

Crafted with love by Arif Saputra . Designed in Figma and brought to life in Visual Studio Code . Built using Next.js and Tailwind CSS , and seamlessly deployed via Vercel . The text is styled in the elegant Poppins typeface.